TESS OWENS

(816)809-3428 | TESSALENE45@GMAIL.COM | KANSAS CITY, MO

WWW.LINKEDIN.COM/IN/TESS-OWENS-A59A68232/

Education

   The University of Missouri May 2025

Major | Bachelor of Journalism |

Strategic Communications

      Minor | Entrepreneurship and Innovation Management

      Certificate | Multicultural Studies

Professional Experience

   VML Internship | New York City, NY                                                                                                                                                         January 2025

·       A two-week-long internship working in 3 World Trade Center to create a campaign for New Balance. Our team worked to achieve an overall ask and presented the campaign to both VML and New Balance.

·       Throughout our campaign, my team focused on prosocial effervescence, bringing the consumer into the picture alongside the athletes.

·       Independently, I took on the roles of Art Director, and Innovator for campaign concepts. These roles challenged me to further develop my AI photo and video generation skills, as well as develop a narrative that resonates deeply with not only the athletes, but the consumers.

DigInThere Start-up Campaign | Columbia, MO January 2025-May 2025

·       Working with the start-up founders that resided in Santa Monica, our team created a campaign that would be transformed on multiple campuses.

·       As a Research Strategist, I did secondary research, as well as primary research including IDI’s, Focus Groups, and Surveys. This research allowed my team to have a strong foundation for our campaign to thrive off of.

·       Along with the role of Research Strategist, I created presentations and reports on a weekly basis that touched on progress and different tactics moving forward.

Academic Experience

   Branded Strategic Storytelling

  • Conducted in-depth research to analyze industry trends, uncover the motivations of the target audience, and identify unmet emotional needs, positioning the brand to capitalize on these insights as strategic opportunities.

   Strategic Visual Design

  • Individually rebranding a current company through a campaign that includes a unique logo, campaign print ads, an interactive website, and OOH/guerilla campaign.

   Personal Relations

  • Engaged in critical techniques to combat relative complex public relations crises.

   Digital Strategy

  • Learning the logistics and analytics of how website features attract and maintain user interest along with incorporating artificial intelligence.

  • Obtained badge for USA Certified Ethical Advertising Executive, and AI Powered Performance Ads Certification

  • Participated in Adobe Analytics Competition

Work Experience

   Event Brand Ambassador

Events By KAT | Columbia, MO. September 24’ - Current

  • Responsible for communicating with both the company and venue prior to the event.

  • Leveraged research insights and community engagement to elevate brand awareness, ensuring the brand remains top-of-mind among the target audience.

   Bartender October 23’ - Current

   Nash Vegas Honky Tonk | Columbia, MO.

   Server May - August 22’, 23’, 24’

   Franky and Louie’s Beachfront Bar and Grill | Sunrise Beach, MO.

   Summer Nanny April - August 21’

   Personal | Parkville, MO

   Eye Care Technician August 20’ - December 20’

   Parkville Eye Center | Parkville, MO

  • In my professional internship, I would take patients through a number of examinations to prepare the doctor for her work. Usually, around 10 patients would be in my care each day

Skills

  • Concept Development

  • Collaboration

  • Adaptability

  • Trend/ Audience Behavior Awareness

  • Visual Storytelling

  • Creative Strategy

Hobbies

  • Bullet Journaling

  • Cooking

  • Thrifting

  • Painting

  • Reading

  • Crafting

Leadership

  • American Advertising Federation (AAF)

  • Mizzou Women in Media Club

  • Dean’s List every semester throughout college career

  • Banner Committee Gamma Phi Beta Sorority

  • Avid Girls on the Run Volunteer

  • Avid Food Bank for Central & Northeast Missouri Volunteer

  • Three-time Varsity Letter Recipient for Dance Team

  • Dance Team captain

  • A+ Program successfully completed