In my professional internship, I worked with a group for an intense two weeks to create a campaign for New Balance that answered their ask. In this ask, they wanted our campaign to highlight three of their athletes while enhancing the feeling of craft and including the audience. All of this mixed in with staying true to New Balance as a brand. I acted as both a strategist and art director. My main exicutions where the plan book design and layout, AI-generated anthum video, and creative direction/ideation. Because we had two weeks to deliver, our group worked collaboratively on a majority of the executions. I could not be more proud of the outcome!